Pink October: Breast Cancer Awareness Month

Pink October: Breast Cancer Awareness Month

With this article, we appeal to everyone—not just women but also you, dear men. We women are often too busy taking care of others and forget to take care of ourselves. So please ask the women around you whether they perform regular breast self-examinations or visit the doctor. Encourage them to see their doctors, share articles, and spread awareness. On behalf of all women, we warmly THANK YOU.

Two words

Breast cancer—two words that often evoke fear and concern in us. Despite the abundance of available information, this disease often remains on the sidelines for many of us. However, it is the most common cancer among women of all age groups, with a higher incidence after menopause.

During their lifetime, one in eight women worldwide and one in eleven women in Europe are diagnosed with breast cancer. Think about it—you probably know a woman in your surroundings who is fighting or has fought this disease. Alarmingly, one in five women with breast cancer is under 50 at the time of diagnosis. In this younger population, there has been a significant increase in new cases over the past ten years.

Pink October—A Month of Awareness

PINK OCTOBER, internationally known as Breast Cancer Awareness Month, is a time of increased awareness about breast cancer. The symbol of this month is the pink ribbon, and many world-famous buildings are illuminated in pink as a show of support and solidarity. In Slovakia, around 30,000 women are fighting this disease. Despite having effective treatment options, we are still among the leading countries in Europe in terms of breast cancer mortality.

The Most Effective Prevention—Early Detection

Breast cancer is a disease that can be diagnosed relatively early. The foundation is self-examination, which every one of us should master. Once a month, ideally after menstruation, we should spend a few minutes palpating our breasts and noting any changes. Knowing your body is crucial—if you notice an unusual lump, change in shape, nipple inversion, or discharge, do not hesitate to contact your doctor.

Apart from self-examination, regular preventive check-ups are also important. Women over the age of 40 are entitled to regular preventive mammograms based on a gynecologist's recommendation. Women aged 50 to 69 receive invitations for screening mammograms directly from their health insurance company. These examinations are fully covered and can save lives by detecting the disease early.

A Symbolic 11% Discount to Support Women

In connection with Pink October and aiming to raise awareness about breast cancer, the brand ioy. has decided to support women with a special offer. Since every eleventh woman in Slovakia is affected by breast cancer, they have prepared a symbolic 11% discount on a package of products for women—ioy. GOOD MOOD and ioy. PMS. These products are designed to support the physical and mental well-being of women in various stages of their lives.

By purchasing this package, you not only do something for your health but also support the idea of prevention and early diagnosis of breast cancer. It's a small step with great significance—for you and for other women.

Genetics and Increased Risk

If there have been cases of breast cancer in the family, it is important to be more cautious. Genetic mutations, such as BRCA1 and BRCA2, increase the risk of developing the disease. Consultation with a clinical geneticist and possible testing can help in deciding on preventive measures.

Treatment and Hope

After diagnosis, an individual treatment plan is developed for each patient. Experts from various fields collaborate to optimize treatment, which may include surgery, chemotherapy, radiotherapy, or targeted biological therapy. Early detection of the disease significantly increases the chances of complete recovery—in the first stage, the survival rate is up to 90%.

Together We Can Handle It

Patient associations like NIE RAKOVINE (Say NO to Cancer) organize numerous awareness activities and provide support to women of all ages. They collaborate with experts and celebrities to highlight the importance of prevention and early diagnosis. Their goal is to reduce the high mortality rate of breast cancer in Slovakia and help women in the fight against this disease.

Breast cancer is a disease that affects all of us. Pink October is an opportunity to remind ourselves how important it is to take care of our health. "Girls" of all age groups—take care of yourselves; early diagnosis and treatment save the most precious thing—life. Let's not wait until it's too late. Let's take the time to perform self-examinations, participate in preventive check-ups, and support each other. Together, we can change the statistics and give hope to ourselves and others.